22/04/2019 Poster campaign
The aim of Project Pressure is to visualize climate change, using art as a positive touch point to inspire engagement and create behavioural change. The posters launched at the We Don’t Have Time Climate Conference on Earth Day 22nd of April relate to vanishing glaciers to demonstrate the impact of climate change. Unlike wildfires, flooding and other weather events, glacier mass loss can be directly attributed to global climate change, and as such they are key indicators.
The images by Corey Arnold, Edward Burtynsky, Simon Norfolk and Klaus Thymann are overlaid with surprising facts, providing an informative and unexpected journey for the viewer.